Product Profile: Phlox

27/05/2017 - 18:11

In this month’s Product Profile, we’re taking a look at phlox. A popular filler flower, this dainty bloom is available in a variety of different colours. 

Phlox at New Covent Garden Flower Market May 2017

Background

From the Polemoniaceae family, the word phlox is derived from the Greek word meaning ‘flame’. Phlox paniculata is the most common cut flower variety and it gets its name from its dense formation of flowers in panicles (loose branching clusters of flowers).

Available in white, pink, lilac and purple, some varieties are bi-coloured with darker centres, which are also sometimes referred to as eyes. For example, pastel pink petals with deep pink centres. This fragrant bloom is generally available all year round and can be bought in bunches of 10 or 50 stems.

Types

Icecap

White Icecap Phlox at New Covent Garden Flower Market May 2017

Danielle

White Danielle Phlox at New Covent Garden Flower Market May 2017

Spring Missy

Pink Spring Missy Phlox at New Covent Garden Flower Market May 2017

Bright Eyes

Pink Bright Eyes Phlox at New Covent Garden Flower Market May 2017

Senora

Pink Señora Phlox at New Covent Garden Flower Market May 2017

Sweet Summer Dream

Pink Sweet Summer Dream Phlox at New Covent Garden Flower Market May 2017

Sky Eyes

Pink Sky Eyes Phlox at New Covent Garden Flower Market May 2017

Van Gogh

Purple Van Gogh Phlox at New Covent Garden Flower Market May 2017

Design Inspiration

As an accent flower, phlox is a wonderful addition to all sorts of floral designs, from hand-tied bouquets and tablecentres to vase arrangements and bridal bouquets. 

Here are some examples of beautiful designs featuring phlox...

McQueens Instagram

(Source: McQueens)

Paul Thomas Flowers Instagram

(Source: Paul Thomas Flowers)

Hayford & Rhodes Instagram

(Source: Hayford & Rhodes)

The Flower Bird Instagram

(Source: The Flower Bird)

Blue Sky Flowers Instagram

(Source: Blue Sky Flowers)

By Appointment Only Design Instagram 

(Source: By Appointment Only Design)

Veevers Carter Instagram

(Source: Veevers Carter)

Bloomsbury Flowers Instagram

(Source: Bloomsbury Flowers)

Petal to the Metal Instagram

(Source: Petal to the Metal)

Rob van Helden Floral Design Instagram

(Source: Rob van Helden Floral Design)

Rebel Rebel Instagram

(Source:  Rebel Rebel)

Your Designs

We'd love to see photos of arrangements that you've made using phlox from New Covent Garden Flower Market. Simply send an email to hello@cgma.co.uk, stating your company name and website address. Or if you prefer, you could post your photo on Instagram or Twitter and tag us with @MarketFlowers. We'll then upload your photos into this section. 

New-Covent-Garden-Flower-Market-Product-Profile-Report-Phlox-MeadowSweet

(Source: MeadowSweet)

I hope you've enjoyed reading this month's Product Profile Report. Please do ask away below if you have any questions or would like to make any general comments. As always, we'd love to hear from you…

P.S. If you'd like to take part in British Flowers Week, our latest blog post gives lots of advice - 9 ways to rock British Flowers Week.

Comment (2):

The content of this field is kept private and will not be shown publicly.
By submitting this form, you accept the Mollom privacy policy.

I do love Phlox - but don't

I do love Phlox - but don't you think they have rather an unpleasant smell?

Hi Sue We have heard people

Hi Sue
We have heard people compare the smell of phlox to unpleasant things before. But put it in an arrangement with strongly fragranced flowers and you'll hardly notice :)