Hello Covent Garden,
Having traded as All Seasons, an Independent Fruiterer on the High Street in Lee-on-the-Solent, Hampshire for the past 25 years I would like to make the following comment.
As the sad demise of many Independent Greengrocers /Fruiterers continues nationwide, the importance of acquiring first class produce is paramount.
From experience and as we move forward, competing with the Supermarkets on price is not sufficient or in many cases necessary. However competing on quality and freshness, promoting local suppliers and providing first class personal service is key.
Whether a Market Trader or shop owner, retailing fresh produce is very hard work, however the rewards are there to be made.
My best wishes to all in the fresh produce business for 2013 and beyond
All Seasons Fruiterers
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