Fresh artwork for New Covent Garden Flower Market’s Chelsea debut exhibit by Veevers Carter

25/04/2016 - 10:30

With a month to go until the RHS Chelsea Flower Show we unveil new artwork to bring the design to life.

New Covent Garden Flower Market RSH Chelsea Flower Show Exhibit 2016

In what promises to be a dramatic highlight of the RHS Chelsea Flower Show this year, our 'Behind every great florist' exhibit is the story of two sides intrinsically bound together: London's famous wholesale Flower Market on one side and our customers, independent florists, on the other.

The fresh artwork from the creative team at Veevers Carter reveals the Market side as a three metre high wall of black Market-style buckets, an iconic symbol in the Flower Market, each densely packed with flowers and foliages in a restrained palette of green and white.

Towards the center of the Market wall, the black buckets are pulled into a central break, travelling through a core that depicts the designers’ ‘creative thought space’. The flowers on the opposite façade, the florists' side, then erupt in a riot of colour in homage to every great florist. The mystery of the image will remain a closely guarded secret until the RHS Chelsea Flower Show itself.

On the Florists' side, Veevers Carter intend to create each layer as a scented tapestry of flowers, using cut materials from all over the world.

The two sides of the story are bound together by a mass of coloured ribbons, representing the strong bond – both professional and personal – between the Market and its community of professional, independent florists.

The exhibit will be staged on a prominent island site in the Great Pavilion just off Main Avenue (GPB127).

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Just Wonderful Well done to

Just Wonderful
Well done to all involved

Thank you so much Sue!

Thank you so much Sue!