With a month to go until the RHS Chelsea Flower Show we unveil new artwork to bring the design to life.
In what promises to be a dramatic highlight of the RHS Chelsea Flower Show this year, our 'Behind every great florist' exhibit is the story of two sides intrinsically bound together: London's famous wholesale Flower Market on one side and our customers, independent florists, on the other.
The fresh artwork from the creative team at Veevers Carter reveals the Market side as a three metre high wall of black Market-style buckets, an iconic symbol in the Flower Market, each densely packed with flowers and foliages in a restrained palette of green and white.
Towards the center of the Market wall, the black buckets are pulled into a central break, travelling through a core that depicts the designers’ ‘creative thought space’. The flowers on the opposite façade, the florists' side, then erupt in a riot of colour in homage to every great florist. The mystery of the image will remain a closely guarded secret until the RHS Chelsea Flower Show itself.
On the Florists' side, Veevers Carter intend to create each layer as a scented tapestry of flowers, using cut materials from all over the world.
The two sides of the story are bound together by a mass of coloured ribbons, representing the strong bond – both professional and personal – between the Market and its community of professional, independent florists.
The exhibit will be staged on a prominent island site in the Great Pavilion just off Main Avenue (GPB127).