A cheeky new cold-pressed juice brand has been launched at the Market, produced and bottled on-site with fruit entirely sourced from Buyers’ Walk.

FU We Make Juice is the result of a “passion project” for the team at Fresh Union and the firm has brought it to market in response to growing demand for fresh, locally made options.

The initial range includes lime, lemon, orange and apple juices, with pineapple joining the line-up shortly. Each one is produced in-house, reflecting the NCGM firm’s commitment to quality and authenticity.

All the juices are cold-pressed, contain no added sugar and are not-from-concentrate, explained Fresh Union’s Cherrie Murchison. “We’re really excited; we’ve developed and designed the product in-house. It is totally natural and very sweet,” she said.

“It’s very important for us to keep the freshness of the juices at the forefront,” she added. “We could have pressurised or heat-treated the product to increase its shelf life, but we found this affects the taste and quality, which to us is the most important thing. It only has a five-day shelf life, but the flavours we’ve created make it totally worth it. The bottles and the labels are all sourced within the UK.”

Cherrie estimated that 60% of Fresh Union’s 400-strong customer base has already bought FU We Make Juice in its first month. “It looks pretty good on the bars and counters and it is very good for cocktails, so it has been welcomed. The feedback already from customers has been very positive. And there’s more to come, the team’s next step is to launch a collection of inspired juice cocktails in 250ml bottles, designed for fast casual dining.”

The juice launch is one part of a wider rebrand for Fresh Union, added Cherrie, who has developed the product and branding alongside Fresh Union Founders Robert Murchison and Oscar Gomes. “We’re trying to give our brand a new personality that reflects our chef customer base,” she said. “We want to have some fun with it, so it’s playful, cheeky and irreverent. Already we can see it has been making our customers laugh. Next up is a cheeky new, vibrant pink van wrap which we can’t wait to unleash on London’s streets.”