Italian fresh produce specialist Euro Harvest celebrated the brand's first-ever open day, which invited clients and suppliers to visit New Covent Garden Market (NCGM) on Saturday, December 20th, with Sales Director Stefano Mor describing it as a 'great success'.

Euro Harvest opened the doors of its wholesale unit to customers - many of whom had never visited NCGM before - to showcase festive products alongside the fresh ingredients needed to create traditional Italian dishes this Christmas,

"It was a very good event and we got lots of wonderful feedback from clients who were visiting the Market for the first time," says Stefano, adding: "They were surprised at the scale of our wholesale operation."

Fresh Italian produce was on sale at Euro Harvest's open day event

All the Euro Harvest team were on hand to promote the brand's offer, making strong sales on the day. Stefano says: "We saw lots of our unique Italian products being purchased as Christmas gifts, but the best part of the open day was how we were able to welcome long-term clients to show them where we are located and demonstrate how important the Market is to London's food economy. As a brand recognition event, it was a great success and we're hoping to repeat it again next Christmas."

Euro Harvest is just one of three Italian wholesaler specialists based in the Fruit & Vegetable Market, alongside Vincenzo’s and La Sovrana.

To find out more, phone 020 7720 1590 or email euroharvestltd@yahoo.com. Euro Harvest is located at Unit 221, Distribution Block A, New Covent Garden Market, London, SW8 5EN.