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Flower Market wholesaler Green & Bloom has channelled its inner Mystic Meg to come up with alternatives to the traditional red rose for its Valentine's Day customers.
The G&B Floroscope takes the traditional horoscope and the characteristics attributed to each star sign, and matches starry-eyed lovers from Aries to Virgo with the flowers that best suit them.
| Aries | Red Roses | As a fire sign Aries are bold and have ‘no nonsense’ energy, so the bright red rose is perfect. |
| Taurus | Scented Hyacinths | The earthy Taurus loves a sensory experience but also appreciates something luxurious and distinct. Hyacinths aren’t the first flowers people typically reach for, making them a great match for Taurus’. |
| Gemini | Double Hellebores | Geminis are multi-faceted beings, and with hundreds of thin petals, Double Hellebores are similarly "multi-layered", ideal for the twin-sign's complex personality. |
| Cancer | The White Anemone | The White Anemone is light and tranquil in bloom, but closes at night to protect itself, much like the shell Cancers don to protect their emotions. |
| Leo | Daffodils | Bright, yellow and impossible to ignore. The daffodil is the "sunshine" of the February market, matching Leo's natural charisma and fiery nature. |
| Virgo | Tulips | Symmetrical and meticulously beautiful, Tulips appeal to Virgo’s love of detail; their kaleidoscopic variety of colours will fit with the perfectionist whims of the Virgo you’re buying for. |
| Libra | Double Tulip | Libras have a high standard for beauty and symmetry and while a standard Tulip may not impress them, the Double Tulip offers the level of highly detailed luxury they desire. |
| Scorpio | Amaryllis | Scorpios are intense and passionate and the bold red shades of an Amaryllis screams passion. Amaryllis literally means sparkle in Greek, and its shining petals will appeal to the intensity and mystery of a Scorpio's love. |
| Sagittarius | Snapdragon | Snapdragons are fascinating flowers that uniquely open and close mouth-like when squeezed; a curious characteristic that suits the free-spirited and adventurous Sagittarius. |
| Capricorn | White Calla Lilies | Capricorns are disciplined and have high standards, much like White Calla Lilies, with their tall, pointed stems conveying delicate strength and innate elegance. |
| Aquarius | Lily | Unique and rebellious souls, Aquarius yearn for gifts that are equally out of the box. Lilies, stunningly fragrant, with large, look-at-me flowers love to make an Aquarius-level statement. |
| Pisces | Ranunculus | Effortlessly beautiful, layered, and ethereal, Ranunculus are the perfect match for the dreamy and artistic Pisces of the world. |
The floroscope is a fun, sideways take on Valentine's Day, which for many moons has been dominated by red roses. said Green & Bloom: “Every Valentine’s Day we see tens of thousands of red rose stems move through the market, but this February, we’re also encouraging people to buy flowers that truly resonate with their partner.
"We’ve designed the ‘Floroscope' to help Valentine's Day lovers choose blooms that fit their partner’s personality. Whether it’s the structural elegance of a White Calla Lily for a disciplined Capricorn or the dreamy, delicate layers of a Ranunculi for a creative Pisces, we wanted to showcase the incredible seasonal variety available right here at New Covent Garden Market and inspire people to think outside the box this February 14th," added the G&B team.
"We supply the finest flowers available to so many incredible florists across London and the South East, it’s time to ditch the supermarket forecourt flowers and head to your local florist to find your partner's perfect floral match.”
