Fresh Union Group is proudly celebrating its 5-year anniversary this month, the latest milestone on a remarkable journey from a startup launched during the COVID-19 pandemic to one of the fastest-growing businesses at New Covent Garden Market.

Founded in May 2021 during one of the most challenging periods for hospitality and food supply chains, Fresh Union was built with a clear vision: to modernise and strengthen food distribution for the UK hospitality sector through reliability, service and strong sourcing relationships.

Today, the group has grown into a 70-employee food business operating across fresh produce, frozen foods, dairy, dry goods, and prepared ingredients, supplying restaurants and hospitality operators across London, the M25, Brighton, Cambridge and Birmingham.

Over the past five years, Fresh Union has evolved into a diversified group spanning wholesale, imports, food preparation and distribution. Alongside its fresh produce operations, the company has expanded its private-label portfolio with brands including Attila Reserve frozen fruit and vegetables, Avoluscious avocado chunky pulp, FU Juices cold-pressed juices and Shimnai rice products for the hospitality sector.

The company has also strengthened its international sourcing network, working closely with growers across mainland Italy and Sicily while continuing to explore sourcing opportunities globally to improve freshness, consistency and supply chain efficiency.

“Our growth has always been built on relationships,” said Oscar Gomes, Co-Founder of Fresh Union Group. “From day one, we focused on supporting chefs and operators during some of the most difficult moments for hospitality. The growth we’ve achieved reflects the trust our customers place in us every single day.”

“Our ambition has always been to combine strong sourcing relationships with exceptional service,” he added. “By working directly with growers and developing our own brands, we can offer customers greater consistency, quality and reliability.”

Fresh Union has also invested heavily in infrastructure, logistics and technology to support its rapid expansion. Two years ago, the company expanded into a four-arch warehouse facility at the Market and launched an online ordering platform supported by 24-hour customer service and emergency delivery capabilities across London.

“We’ve built the business with long-term sustainability in mind,” said Robert Murchison, Co-Founder of Fresh Union Group. “Every investment we’ve made in logistics, technology and infrastructure has been focused on creating a more reliable and scalable business for both our customers and our team.”

“Our customers operate in a fast-paced environment where flexibility matters,” he added. “Whether it’s an urgent delivery or overnight support, we’ve built the business around being available whenever our customers need us.”

The business also recently unveiled its new pink branded delivery van fleet, which has fast become a recognisable presence across London’s hospitality scene.

Fresh Union’s customer-first approach has helped the company build long-standing partnerships with some of London’s most recognised hospitality brands. Some of those customers have marked the anniversary themselves:

“Happy 5th Birthday and thank you for all you do for my team and The Salad Project, said Clementine Haxby, Director of Product at The Salad Project.

“Fresh Union have been one of our most trusted partners for five years, and they remain the benchmark for what a great produce supplier looks like. Across 12 London sites, consistent quality isn't a nice-to-have - it's everything. Fresh Union deliver on that every single day, but what really sets them apart is how they show up when it matters: responsive, flexible, and genuinely invested in making our operation work. In fresh produce, things move fast and margins are tight. Having a supplier, you can rely on without having to think twice is invaluable. We wouldn't be where we are without them, and as Product Director, I wouldn't be where I am without Oscar”,

“We have worked with Fresh Union since the day that the company started. What stands Fresh Union apart from the other suppliers in the Market is the level of care and customer service you get,” said Nick Goldstein, Co-Founder of SushiDog. “You feel like you are working with a partner rather than just another supplier that is trying to take your money. Whenever there’s an issue or something goes wrong, they always work with us to find a solution and support our business. They have always been our trusted partner!”

Henry Omereye, Chef Patron at Riding House Café, said: “Working with Fresh Union has genuinely been a breath of fresh air in an industry where consistency, communication and trust mean everything. The produce quality has always been excellent, but what really separates you guys is the professionalism and care behind the service. Nothing ever feels like too much trouble and that attitude doesn’t go unnoticed. It’s rare to find suppliers who combine quality produce with such a strong level of service and genuinely good people behind the scenes.”

"We have been sourcing our vegetables from Fresh Union since Day 1, and they have been an integral part of our journey over the past five years. The quality of their produce is consistently exceptional, but it is their reliability and outstanding customer service that truly sets them apart. Happy 5th Anniversary to a fantastic team - we look forward to many more years of working together!”, said Fadi Chafi, Managing Director at Remedy Kitchen.

As Fresh Union enters its next chapter, the group plans to continue investing in logistics, sourcing, technology and customer experience while expanding its reach across the UK food sector.

“Our journey is only beginning,” added Murchison. “We’re proud of what we’ve built in five years, but even more excited about what comes next.”