Swig was founded by Robin Davis with a vision to seek out and share delicious, undiscovered wines that punch well above their weight. For wine lovers, not for wine snobs, Swig basically takes you on a wine adventure, importing wines from Spain to South Africa, from Bulgaria to Argentina, and beyond.

“We are on a mission to discover amazing wines made by amazing people in amazing places,” said Robin. “We like to break down barriers, to introduce wines to that people wouldn’t otherwise consider. We brought in a Pinot Noir from Bulgaria 10 years ago, for instance, and at first not many people would consider it, but it’s now been written up by pretty much every major UK wine journalist and served in several Michelin starred restaurants.”

Supplying retail, restaurants and corporate customers throughout the UK, you might recognise some of Swig’s bottles in restaurants like Core by Clare Smyth in London, Tom Kerridge’s The Hand and Flowers in Marlow, Claude Bossi at Bibendum, The River Café, Vinoteca, Vagabond, Hide, The Clove Club, Gymkhana, The Pig, and Rick Stein’s Restaurants. There are many more.

Through its website and weekly offers sent via their mailing list, Swig brings producer stories to life with engaging tasting notes and food pairings, which can easily be tried out in the comfort of your own kitchen.

Swig often collaborates with its customers with resounding success and the business would love to hook up with anyone with foods and services that could cross-pollinate. It is on the second floor of the Food Exchange @NewCoventGardenMarket, so pop in and say hi; they are a friendly bunch.

They might even pour you some wine!