A FLANDRIA Tasting Tour brought a bit of early morning theatre and flavour to Buyers Walk recently, as Sabine, Vanessa and Eva delivered “simple but refined flavour bombs” to traders and customers to promote Belgian fresh bell peppers.

FLANDRIA believes the best way to convince people of a product’s taste and quality is to give them an experience, so the VLAM-Flanders’ Agricultural Marketing Board organised the tasting together with the two co-operatives BelOrta and Hoogstraten, both of which supply plenty of product to the Market.

Everyone was welcome to come and have a taste, as Belgian exporters brought a touch of theatre to the daily trade.

Belgium exports about 4,000 tonnes of peppers to the UK a year and would like to export a lot more. If you want more information about Belgian fresh produce, contact Vanessa at vanessa.ringler@vlam.be, Export Manager at VLAM.