Buyers’ Walk wholesaler Bevington Salads has launched En Route Fruit, a separate arm to the business that will deliver direct to clientele outside the Market.

En Route’s clients can order the full range of fresh fruit, vegetables, salads and herbs online, via an app, social media, by email or telephone. The team is led by Director, Gary Marshall, who has five decades of experience in the fruit and vegetable industry, his son George Marshall, Director and Head of Sales, and Jack Gordon, Director and Head of Operations. Driving the systems and online customer experience will be Liepa Lord, Director and Head of Online, and Chris Lord, who will also head up the new company’s finance department.

George Marshall, above, said: “We are extending access to the renowned service that Bevington Salads has provided customers at New Covent Garden Market for many years to a client base that does not currently come to the Market. Our offer is aimed at high-end retail outlets and delicatessens, supermarkets and food halls - with a clear focus on wholesale pricing and wholesale quantities.

“We will bring our passion for service and people with bags of experience and expertise in what we do, and combine that with the energy, vigour and vision of the younger generation, as we embark on this new venture into the online space.”

Initially, En Route Fruit will be working within Greater London Area and the Home Counties. Gary Marshall, below, said: “We would obviously like to tap into the market for customers outside of the NCGM bubble, but for me, this is also an opportunity to give 20-somethings like George, Jack and others in the team the opportunity to build something of which they have some ownership.”

The new firm will be working with a host of grower partners and brands in the UK and around the world and focused entirely on quality. “Obviously, we know that what we are doing is neither new or revolutionary – but we are introducing a truly easy way to order online from a premium supply partner and we’ll deliver not only the highest quality produce that you’d expect from this Market, but also a high level of dependability and support that fits our customer’s business models,” Gary added.

“What’s more,” he said, “we guarantee we’ll do it with a large helping of get-up-and-go and a smile on our faces!”

To find out more, go to: https://enroutefruit.co.uk/