This summer, major NCGM supplier Chiquita has brought its iconic Blue Sticker charm to the streets of London for a 10th year, in a fresh and eco-conscious way.

From June 30th through to August 3rd, six branded zero-emission buses have been rolling through the capital’s busiest routes, serving as mobile billboards for Chiquita’s ongoing “Likely The Best Snack Ever” campaign.

Chiquita is the leading wholesale market banana brand in the country and New Covent Garden Market is one of its key sales outlets, selling millions of bananas every year to its customer base across London and the South East. The buses - part of London’s expanding fleet of electric, zero-emission public transport - blend environmental responsibility with vibrant creativity. Four buses were emblazoned with bold campaign slogans that champion bananas as the ultimate convenient snack for busy commuters, vacationers, and families on the move. Another featured exclusive artwork by a renowned pop artist, adding a splash of colour and fun to city streets. A sixth bus spotlighted a playful “Spot the Difference” design, inviting both children and adults to engage with the brand in a lighthearted, interactive way – with a goal to find the one Chiquita Blue Sticker that stands out from the others.

“Our London Buses campaign captures what Chiquita is all about, bringing joy, wellness, and quality to people’s everyday routines,” said John Cockle, Sales and Market Director for Chiquita, UK & Ireland. “Whether you’re hopping on a bus to work or heading out on a summer adventure, a Chiquita banana is the perfect on-the-go snack.”

The campaign aligns with the rising consumer demand for healthy snacking options, particularly during the summer season when families are out and about. As health-conscious eating trends continue to grow, Chiquita is championing its hero product - a naturally nutritious, portable snack - as the centrepiece of its snacking campaign. The banana, they say, is an easy, energy-boosting option for consumers looking to snack smarter while enjoying summer adventures.

Chiquita’s blend of art, sustainability, and fun aimed to not only turn heads but reinforce its commitment to keeping the hugely popular brand relevant, accessible, and in sync with the values of today’s UK consumer.