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Darcy flourishes with foliage

Darcy flourishes with foliage

8 Mar, 2022

Darcy flourishes with foliage

To mark International Women's Day 2022, which will be celebrated on March 8th, we are bringing To mark International Women's Day 2022, which will be celebrated on March 8th, we are bringing you a series of profiles on some of the women who work at New Covent Garden Market. There are more women working each year in what is a traditionally male-dominated Market and we want to show you why and how you could be amongst that growing number. Darcy Shah-Ashworth at Porters Foliage tells us how her career has changed direction since she began working at the Flower Market

What is your background?

I graduated from the Arts University Bournemouth with a first in Graphic design, kickstarted my career as a creative and found the perfect balance of creative and social within my role as head of marketing and media for Porters Foliage.

Can you pick out some of the interesting parts of your role? 

My role at Porters is ever growing as I originally started with the expectation of being social and digital until I stepped into market life and met fabulous people and started serving them! Now I’m fortunate enough to be here every day interacting with customers while still being the creative lead on social media and photography for the webshop.

How long have you worked at New Covent Garden Market?

Coming up to 8 months.

What advice would you give to women who might want to come and work at NCGM?

I would say as it’s a very male dominated place we need more women to step in and add a fresh mindset to the market! Finding my flare here amongst it all has been the best push in my career so far.

What’s your favourite pastime outside work?

I’m always busy meeting people and working on myself, much like I do in my working day at Porters.

Tommy Leighton
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