Anyone at New Covent Garden Market on September 25th and the early hours of September 26th will have the chance to meet iconic chef Pierre Koffmann, as The Food Heroes brings its famous food trucks to the UK’s number one wholesale market.

Pierre will be in the market between 2pm – 4pm as the specialist British procurement and branding business samples and showcases a range of products sold and distributed by Premier Foods Wholesale (PFW).

The Food Heroes is a family-run business that works with celebrity chefs including multiple Michelin-starred culinary trailblazers Pierre and Marco Pierre White, to bring premium quality produce from farming families across Britain to market. Working in partnership with PFW at NCGM, it is the supplier behind the chef-driven Koffmann’s and Marco Pierre White Retro brands of fresh and frozen potatoes, as well as a growing stable of vegetable brands that have taken the foodservice sector by storm in the last five years.

The food trucks that have spent the summer at festivals up and down the country will be located outside PFW’s units from 2pm to 4pm on Thursday September 25th and between 10pm and 2am later that night. As well as being able to try out the aforementioned brands, market users will also be offered high-end chicken and chips courtesy of Ed Sheeran-backed Ginger Wings and market-leading non-alcoholic cocktails from the Les Vergers Boiron range.

Pierre Koffmann said: “New Covent Garden Market has played a very important role as we have built The Food Heroes quickly into a major player on the UK food scene. We want to show our gratitude to our partners and all of the customers across the UK’s largest wholesale market for the part they have played in our journey to date, and give them a flavour of what’s still to come.

“We are constantly developing new grower relationships and creating ranges and brands that deliver exactly what chefs want and need. I look forward to meeting everyone and talking about how we can enhance their kitchens, menus, and businesses.”

Jason Tanner, Founder of PFW & TMP, added: “Our business has expanded significantly in the last few years and our partnership with The Food Heroes has been central to that growth. The product they deliver is consistently the best around and gives our customers a level of reliability that keeps them coming back for more. We’re proud of what we’ve achieved together so far and look forward to showcasing the products to the market community.”