We are celebrating here at New Covent Garden Market after being shortlisted in the #B2BCreativity category in the PRmoment Awards 2025. The nomination comes following our communications campaign to celebrate the milestone 50th anniversary of our move to Nine Elms.

New Covent Garden Market has been feeding and flowering the capital for decades – with discerning customers at luxury British institutions like Harrods, Claridge’s and from the capital’s top Michelin starred restaurants to the Royal Households and the animals of London Zoo.

It was too good an opportunity to miss. To mark the anniversary, we captured Western lowland gorillas and a pygmy hippo at London Zoo tucking into a bumper breakfast of fresh vegetables and greens from Market wholesaler and catering supplier County Supplies.

With the expert help of PR and Comms agency Sunny Side Up, our campaign went viral across national and international media, with New Covent Garden Market catching the attention of a worldwide audience. With over 530+ pieces of coverage, our milestone anniversary generated headlines like: “‘London’s best-kept secret’ and 'Inside the $1.1 billion midnight market that fuels Harrods, Claridge’s and the capital’s Michelin-starred restaurants.”

The awards ceremony is taking place later this month, so keep an eye out to see whether we win!