Premier Foods Wholesale has made a bold new addition to its fleet at New Covent Garden Market, celebrating its long-standing partnership with French fruit purée specialist Les vergers Boiron.

Keep your eyes peeled around the Market and on roads around the country for the latest addition to the Premier Foods Wholesale fleet, a striking dual-branded truck featuring both its own distinctive marque and the Les vergers Boiron puree brand.

The truck showcases the international partnership between the two businesses, connecting Les vergers Boiron’s fruit expertise and global production with Premier Foods Wholesale’s distribution network across the UK foodservice market.

Josh Smith, Key Account Manager at Premier Foods Wholesale, said: “We’ve seen great progression in our relationship with Les vergers Boiron over the years, and this truck really cements our long-term commitment to the partnership.”

Zak El Rhzari, Key Account Manager at Les vergers Boiron, added: “It’s fantastic to see both brands together on the truck, showcasing the strength of our partnership. From growing fields through to distribution, it’s a truly international collaboration bringing the very best frozen and ambient fruit purées to the UK market.”

If you’re Interested in premium fruit purées, both frozen and ambient, get in touch with the Premier Foods Wholesale team either by phone (0207 720 9012) or email here