Thorogood’s, a fixture on New Covent Garden Market’s Buyers’ Walk since the day the Market opened in Nine Elms in 1974, has announce the launch of its latest venture.

Through S. Thorogood & Sons – Direct, Thorogood’s aims to “bridge the gap” between retailers and top-quality market produce by providing easy access to the same fresh, seasonal, and sustainably sourced items that have earned the firm its stellar reputation. With a dedicated logistics team, Thorogood’s promises to ensure that its customers receive the finest produce delivered directly to their doorstep.

A well-renowned name in London’s fresh produce industry for more than a century, the company has vast experience in sourcing and selling premium-quality produce at all three of London’s fresh produce wholesale markets. For the first time, it is now extending its offering directly to retailers: "At Thorogood’s, we've always been passionate about connecting people with the best that nature has to offer," said William Thorogood, Director of S. Thorogood & Sons. "We're excited to bring our expertise and commitment to quality directly to foodservice and retail outlets, making it easier than ever to enjoy the freshest produce available."

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Thorogood’s offer encompasses the “full bounty of New Covent Garden Market”, he said, everything from the freshest seasonal fruits and vegetables to a wide selection of wild and cultivated mushrooms, provided by Mushroom Man, part of the Thorogood Group.

“Our produce reflects the very best of each season, sourced with care and quality in mind,” said Will. “Whether you’re seeking familiar staples or hard-to-find speciality items, Thorogood’s is your gateway to the finest produce. Customers can expect the same commitment to quality, freshness, and outstanding service that has long defined [us].”

For more information and to place orders, contact Thorogood's Direct at direct@sthorogood.co.uk.