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Veronica key to DDP success

Veronica key to DDP success

Veronica key to DDP success

To mark International Women's Day 2022, which will be celebrated on March 8th, we are bringing you a series of profiles on some of the women who work at New Covent Garden Market. There are more women working each year in what is a traditionally male-dominated Market and we want to show you why and how you could be amongst that growing number. We've asked Veronica Benson of DDP Ltd a few questions about her time here at the Market

What’s your role at New Covent Garden Market? 

I work in sales at DDP Ltd. I love the excitement of meeting a new customer and following through from the initial meeting, to receiving the order to delivery and finally the follow-up call. It is a great sense of achievement for all involved to be told delivery was on time and the produce was first class.

How long have you worked here?

14 years.

What’s the best thing about working here?

The camaraderie is second to none here. When I first went to the Buyer’s Walk to explore what fruit and vegetables were available and gather information, I was terrified I would be ridiculed. Instead, I was welcomed with open arms by Bob at P&I Veg, who not only gave me fabulous information on produce in terms of seasonality, countries of origin etc.. but also introduced me to other suppliers who in turn, made me feel very welcome and did not hesitate to answer any questions.

What advice would you give to women who might want to come and work at NCGM? 

Prepare yourself for the buzz along Buyer’s Walk, which is an absolute pleasure to experience. The language can occasionally get a little “fruity” (excuse the pun), but on the whole the feeling of inclusivity is sensational. The variety of produce from around the world is amazing and to be able to share with your customers, for me, brings great satisfaction. For those taking public transport, the new tube stations at Nine Elms and Battersea Power Station are a lifesaver and there is also a very good selection of bus services.

Tommy Leighton
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