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First Choice Fruit and Produce Ltd

First Choice Fruit and Produce Ltd

Find a Wholesaler

A210 – 214

First Choice Fruit and Produce Ltd

Market-fresh produce, delivered the right way.

Our Story

From freshly-baked goods to premium cuts of meat, we source the best of British.

Since 2001, we’ve been a specialty fine food supplier, with a passion for supplying London-based restaurants with premium quality ingredients to help them cook up a storm.

With an ambitious collection of products, we’ve grown a lot since we launched and now distribute across London and the UK. Today, we have an ever-growing network of food contacts, with a focus on supplying variety whilst supporting local, independent growers and suppliers.

From our state-of-the-art catering facility in the heart of London’s New Covent Garden Market, we’re helping people in kitchens large and small take their cooking to the next level. With a focus on providing high-quality, fresh produce from local producers, we also have rarer ingredients from around the world so you can deliver stellar recipes for your business or home meal-plan.

Our Mission

Championing artisanal produce, we aim to connect exceptional LOCAL PRODUCERS AND SUPPLIERS with restaurants and food enthusiasts across the UK.

Whether you’re an amateur who wants to experiment or a professional restaurateur that wants to deliver a superior standard to your customers, First Choice Produce can help you deliver.

Our ultimate mission is to be the perfect partner for the entire catering sector – including Michelin star and fine dining restaurants alongside more casual dining and event establishments. We make ordering artisanal produce easy peasy.

Produce includes British dairy, meat, fruit and vegetables, alongside food cupboard essentials – and we’re always excited to bring new flavours and ingredients to the tables of British homes and restaurants.

Our Customer Commitments

With a focus on ease of service, quality of ingredients and attention to detail, we’re a food supplier that you can rely on. We triple-check every order to ensure accuracy and quality before being distributed directly to OUR CUSTOMERS via our own fleet of refrigerated vehicles. In other words, our operational standards are as high as our food standards.

Above all the FIRST CHOICE TEAM are passionate foodies, with decades of experience in all areas of food service. If you would like to hear more about what we can supply to your restaurant, start the conversation now.



Units 210 – 214

Distribution Block A

New Covent Garden Market



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